Over the past couple of weeks we’ve used our blog to look at the importance of checking an app out before you download it and paying attention to the information the app can access on your phone.
This week we released a guide for app developers. If you’re making an app, or contracting someone to make your organisation an app, this guide will give you some pointers on getting privacy right.
If you don’t make apps but you’re a smartphone user, the material in this guide represents how we think app makers should be communicating with you.
If you’re a developer, know that privacy is part of the landscape, and users are getting more and more privacy literate. If you treat them with respect, they’ll be more likely to trust you.
Communicating through tiny glass rectangles is a challenge, and we recognise that – but the amount of personal information flowing through people’s smartphones daily means it’s a challenge that you have to step up to. You have a responsibility to be clear about what is happening to information in and through your app.
The guide is built on five simple, but key points:
Consumers rely on established, trusted businesses to develop trustworthy apps. The brand can be enough for a person to assume that the permissions an app wants are necessary.
When apps don’t convey basic information about what the business is collecting personal information for, it’s hard for people to feel confident that their information is being looked after.
When an app developer finds a way to be clear about what is happening, people notice. It’s a way to convey to users that you’re trustworthy, that you know the value of their information and you’ll treat it with respect.
This is version 1.0, so if you think we can do better we’d love to hear about it. Get in touch either through firstname.lastname@example.org or @NZPrivacy on Twitter.