I had to buy a car for the teenager. OK, I didn’t have to but I wanted to. He could have bought himself a bomb but mother didn’t fancy the loss of sleep. It had to be something small and zippy (but not too zippy), and safe (like a zillion air bags safe).
Too many weekends trawling through car yards and adverts later, the Toyota Yaris and Honda Jazz ticked all the right boxes. There were others but hey, I had to narrow the field. But which was the one to get?
So it was when we wanted better statistics about the use of our website. For example, we wanted aggregated information on:
Why are we doing this? Because we want to make sure that we deliver to our users the information they want, and we want to improve how we deliver it.
Piwik is a open source web analytics platform created by a New Zealand-based developer. Its point of difference is that website owners can self-host it. Web data can be collected, stored and analysed on the website owner’s server without it needing to be sent to a third party for analysis.
It all sounded good. But the constraints of our website infrastructure meant we are not able to self-host. If we were to use Piwik, we needed to look to a cloud solution.
Protecting the privacy of our users and the data we collect is an over-riding consideration for us. We did a privacy analysis of GA and Piwik. We checked both out against our information privacy principles and against the principles of Privacy By Design.
We touched base with our overseas privacy colleagues to find out what they use and why. We also researched the privacy policies of GA and Piwik, particularly as to the ownership and control of the data collected, and how they might use or not use the data for their own purposes.
We chose Piwik because we think it will offer us a higher level of privacy assurance for our users and our data. As it happens, our German and French privacy colleagues assessed Piwik and also found it privacy friendly.
While we will store the data with Piwik, it will be non-personally identifiable.
We have taken the following steps in implementing Piwik:
We wanted to improve our website by getting better measures about how it is being used. And we wanted to do it in a way that respects our users’ privacy and our data. We think with Piwik we’ve got the balance right.
As for the car, it came down to what came up on Trade Me. I decided it had to be safe, new it did not!