Office of the Privacy Commissioner | Privacy Awareness and Engagement in Aotearoa New Zealand: May 2022 Insights Report
Privacy is the foundation of trust.
If you hold personal information, you must protect the privacy and mana of those who have entrusted it to you. As well as meeting your legal obligations, taking care of New Zealanders’ personal information helps ensure people maintain trust and confidence in your organisation.
Every two years, we carry out a snapshot survey of New Zealanders and privacy – their levels of concern about privacy issues, their trust in those holding personal information, and their awareness and use of their privacy rights.
The global pandemic has seen significant change in the way we live. We share more of our personal information to increase overall community health benefits, through contact tracing and other Covid-19 related actions. We increasingly access goods and services online, from medical appointments to banking to grocery orders – we must trust things will be ok and our information is safe, or we’ll miss out on the things we need or want.
As part of our commitment to being a good Te Tiriti partner, this year a Māori booster sample was also included in our biennial survey to provide more depth to findings among Māori. It is too soon to draw any conclusions from these results given the statistical limitations of a sample this size and the fact that it is the first time we have boosted the sample.
Read a copy of Privacy Awareness and Engagement in Aotearoa New Zealand (opens to PDF, 302KB).